Archetype-Driven Brand Communication
Program
Archetype-Driven Brand Communication Program
Done-With-You Branding Program: "Archetype-Driven Brand Communication" 6-Month Bi-Weekly Program (45-minute sessions)
The Archetype-Driven Brand Communication program is a collaborative, done-with-you branding experience. Over six months, this program empowers you to create a cohesive brand identity by integrating archetype methodology with actionable strategies. You'll gain the tools and knowledge to craft your brand assets, ensuring authenticity and long-term impact.
DEEP DIVE INTO
BRAND CHARACTERS
BRAND BUILDING WITH PURPOSE & MEANING
Discovering your brand essence will empower your clients to tap into your magic and see their unlimited potential
DEEP DIVE INTO
SUPERFANS
IDENTIFYING IDEAL CLIENTS
Understanding the psychology of the Superfan allows your clients to elevate their business
DEEP DIVE INTO
BRAND EXCELLENCE
POSITION TO DELIGHT CUSTOMERS
Creating unforgettable brands experiences to delight your customer and keep them coming back
Program Timeline
Month 1: Foundations & Vision Building
Session 1: Brand Discovery & Archetype Selection
Learn the fundamentals of brand archetypes.
Identify your primary and supporting archetypes.
Session 2: Vision, Mission, and Values Creation
Co-develop a clear vision statement and mission.
Define core values that resonate with your archetype.
Month 2: Brand Character & Ideal Client Profile
Session 3: Crafting Brand Character
Explore brand tone, personality, and storytelling.
Learn how to embody archetypes in your brand voice.
Session 4: Ideal Client Profile Development
Create a detailed ideal client persona to guide messaging.
Understand how to connect your brand with your ideal audience.
Month 3: Brand Storytelling
Session 5: Writing Your Brand Story
Learn storytelling techniques to craft your unique narrative.
Workshop your brand story with live feedback.
Session 6: Polishing Your Brand Story
Refine your story for clarity and emotional impact.
Align the story with your ideal client's needs and desires.
Month 4: Messaging & Social Media Strategy
Session 7: Archetypal Messaging Framework
Develop key messaging pillars based on your archetype.
Create foundational messaging architecture.
Session 8: Canva & Social Media Strategy
Hands-on tutorial for creating Canva templates.
Learn how to design engaging posts and stories.
Month 5: Crafting a Communications Media Kit
Session 9: Developing Your Brand’s Communication Toolkit
Learn how to articulate your brand’s voice, messaging, and story in a media-friendly format.
Create essential components of a media kit, including:
About Us Statement: A compelling overview of your brand’s mission and vision.
Key Messages: Concise, memorable points that align with your archetype and resonate with your audience.
Bios and Brand Highlights: Showcase your expertise and key achievements.
Session 10: Building Media Kit Assets
Work on creating a professional, ready-to-use media kit tailored for press, partnerships, and promotional opportunities.
Components include:
Press Release Template: A reusable format for brand announcements.
Contact & Call-to-Action: Make it easy for others to connect with you for opportunities.
Month 6: Launch Plan
Session 11: Creating a Launch Plan
Final review of all brand elements.
Develop a launch plan and marketing strategy for your brand.
Session 12: Launch & Future Growth Strategy
Next Steps
Review Final Launch Plan
Review Final Launch Plan
We know what it's like to journey from feeling overwhelmed and undervalued to being powerful, understood, and authentic.
Certainty a professional brand allows you to scale your business
Your brand therapist
20+ years in branding and design
Transformed billion-dollar brands
8+ years guiding women entrepreneurs to realize their potential
50+ brands successfully clarified
BONUS
"Sales + Branding Synergy Audit: Bridge the Gap to Close More Deals"
What’s Included in the 1-Hour Audit:
Deep-Dive Sales Process Review:
Analyze your current sales funnel and identify bottlenecks.
Assess the alignment of your branding with your sales strategy.
Closing Techniques Assessment:
Evaluate your approach to closing deals effectively.
Pinpoint opportunities to refine your messaging for higher conversions.
Asset Development Recommendations:
Discover potential tools or assets to enhance your sales process.
Get actionable advice on crafting materials to support deal closures.
Outcomes of the Audit:
Uncover hidden opportunities to align branding with sales efforts.
Gain clarity on how to streamline your process for better results.
Walk away with actionable steps to create assets that drive revenue.
Leave feeling empowered with a roadmap to elevate your branding and sales synergy.
About Armando Villa:
Armando Villa, creator of the Evolved Sales Method, is a sales operations expert helping businesses master sales conversations and achieve sustainable growth. With extensive experience supporting entrepreneurs and organizations, he bridges branding and sales, combining emotional intelligence with high-impact strategies to close bigger deals. Partnered with The Art of Charm, a leader in leadership training, Armando ensures clients succeed in sales and build lasting connections.
How This Bonus Complements the Offer:
The Sales + Branding Synergy Audit enhances the Archetype-Driven Brand Empowerment Program by connecting strategic branding to measurable sales success. While the program builds a cohesive brand identity, the audit provides actionable insights to align branding with sales outcomes, delivering a holistic approach to scaling your business.
LET'S GET STARTED!
YAMILCA RODRIGUEZ
YOUR BRAND THERAPIST
