Archetype Method
Beta Certification Program
Archetype Method
Beta Certification Program
Unlocking Branding Potential
The archetype method has proven to be a powerful tool in creating authentic and compelling personal brand .
By taking the certification program, individuals can unlock the potential of archetypes and learn how to leverage them effectively to develop brand strategies that resonate with target audiences.
DEEP DIVE INTO
BRAND CHARACTERS
BRAND BUILDING WITH PURPOSE & MEANING
Discovering your brand essence will empower your clients to tap into your magic and see their unlimited potential
DEEP DIVE INTO
SUPERFANS
IDENTIFYING IDEAL CLIENTS
Understanding the psychology of the Superfan allows your clients to elevate their business
DEEP DIVE INTO
BRAND EXCELLENCE
POSITION IDEAL CUSTOMERS
Creating unforgettable brands experiences to delight your customer and keep them coming back
We know what it's like to journey from feeling overwhelmed and undervalued to being powerful, understood, and authentic.
Certainty in personal branding
allows you to excel at your
expertise
Unlocking Branding Potential
The archetype method has proven to be a powerful tool in creating authentic and compelling personal brand.
By taking the certification program, individuals can unlock the potential of archetypes and learn how to leverage them effectively to develop brand strategies that resonate with target audiences.
DEEP DIVE INTO BRAND CHARACTERS
BRAND BUILDING WITH PURPOSE & MEANING
Discovering your brand essence will empower your clients to tap into your magic and see their unlimited potential
DEEP DIVE INTO SUPERFANS
IDENTIFYING IDEAL CLIENTS
Understanding the psychology of the Superfan allows your clients to elevate their business
DEEP DIVE INTO BRAND EXCELLENCE
POSITION IDEAL CUSTOMERS
Creating unforgettable brands experiences to delight your customer and keep them coming back
We know what it's like to journey from feeling overwhelmed and undervalued to being powerful, understood, and authentic.
Certainty in personal branding allows you to excel at your expertise
Your brand therapist
20+ years in branding and design
Transformed billion-dollar brands
8+ years guiding women entrepreneurs to realize their potential
50+ brands successfully clarified
Your brand therapist
20+ years in branding and design.
Transformed billion-dollar brands.
8+ years guiding women entrepreneurs to realize their potential.
50+ brands successfully clarified
How it works
Learn brand strategy
using archetypes &
branding
Learn how to use
tension to deliver
on attraction
Help your clients
create an unforgettable
personal brands
How it works
Learn brand strategy using archetypes & branding
Learn how to use
tension to deliver on
attraction
Help your clients
create an unforgettable
personal brands
INTRODUCING THE PROGRAM
ARCHETYPE METHOD
The Archetype Method has its foundation in analytical psychology developed by Carl Jung, the archetype method refers to a theoretical framework for understanding the collective unconscious and its universal patterns and symbols.
Archetypes are considered to be fundamental structures of human behavior that represent universal themes and experiences.
The Archetype Method involves exploring and interpreting these archetypal symbols and patterns to gain insight into an individual's unconscious motivations, behaviors, and personality traits. By recognizing and understanding archetypal patterns, individuals can better understand themselves and their place in the world.
WHAT YOU WILL LEARN
Foundational Knowledge: The certification program covers the foundational concepts of the 12 archetypes and their relevance to branding. This includes understanding the psychology behind archetypes, their symbolic meanings, and their application in brand identity and messaging.
Archetype Analysis: Participants learn how to conduct archetype analysis for brands. This involves identifying and aligning brand characteristics with specific archetypes to create a cohesive and authentic brand identity.
Brand Strategy Development: The certification covers developing effective brand strategies based on archetypes. This involves exploring how archetypes inform brand positioning, messaging, visual identity, and communication strategies. Participants will learn how to create brand stories and experiences that resonate with their target audience.
Brand Communication and Messaging: Participants learn to craft brand messages and communication materials that reflect the chosen archetype. This may include developing taglines, mission statements, brand voice guidelines, and content strategies that align with the archetype's traits and values.
Case Studies and Best Practices: Sharing real-world case studies and best practices can provide valuable insights into successful brand archetype implementations. Participants learn from examples of brands that have effectively utilized archetypes in their branding efforts and analyze the strategies and tactics that contributed to their success.
Practical Exercises and Assessments: the certification program includes practical exercises. This might involve analyzing and developing branding strategies for fictional or existing brands, presenting, and receiving feedback on brand archetype strategies.
Ethical Considerations: It's essential to address the ethical implications of using archetypes in branding. Participants should understand the responsibility of accurately representing a brand's values and ensuring authenticity in their communication.
Ongoing Learning and Community: If you wish to continue with us, we will give you access to a community and platform for certified professionals to continue learning and sharing insights. Access to updated resources, networking opportunities, and ongoing education on emerging trends and advancements in the field.
REGISTER NOW!
Special Beta Pricing
YAMILCA RODRIGUEZ
YOUR BRAND THERAPIST
WHAT YOU WILL LEARN
Foundational Knowledge: The certification program covers the foundational concepts of the 12 archetypes and their relevance to branding. This includes understanding the psychology behind archetypes, their symbolic meanings, and their application in brand identity and messaging.
Archetype Analysis: Participants learn how to conduct archetype analysis for brands. This involves identifying and aligning brand characteristics with specific archetypes to create a cohesive and authentic brand identity.
Brand Strategy Development: The certification covers developing effective brand strategies based on archetypes. This involves exploring how archetypes inform brand positioning, messaging, visual identity, and communication strategies. Participants will learn how to create brand stories and experiences that resonate with their target audience.
Brand Communication and Messaging: Participants learn to craft brand messages and communication materials that reflect the chosen archetype. This may include developing taglines, mission statements, brand voice guidelines, and content strategies that align with the archetype's traits and values.
Case Studies and Best Practices: Sharing real-world case studies and best practices can provide valuable insights into successful brand archetype implementations. Participants learn from examples of brands that have effectively utilized archetypes in their branding efforts and analyze the strategies and tactics that contributed to their success.
Practical Exercises and Assessments: the certification program includes practical exercises. This might involve analyzing and developing branding strategies for fictional or existing brands, presenting, and receiving feedback on brand archetype strategies.
Ethical Considerations: It's essential to address the ethical implications of using archetypes in branding. Participants should understand the responsibility of accurately representing a brand's values and ensuring authenticity in their communication.
Ongoing Learning and Community: If you wish to continue with us, we will give you access to a community and platform for certified professionals to continue learning and sharing insights. Access to updated resources, networking opportunities, and ongoing education on emerging trends and advancements in the field.
INTRODUCING THE PROGRAM
ARCHETYPE METHOD
The Archetype Method has its foundation in analytical psychology developed by Carl Jung, the archetype method refers to a theoretical framework for understanding the collective unconscious and its universal patterns and symbols.
Archetypes are considered to be fundamental structures of human behavior that represent universal themes and experiences.
The Archetype Method involves exploring and interpreting these archetypal symbols and patterns to gain insight into an individual's unconscious motivations, behaviors, and personality traits. By recognizing and understanding archetypal patterns, individuals can better understand themselves and their place in the world.
REGISTER NOW!
DATE October 3rd-31st
Tuesdays from 12:30-2:00pm EST
Special Beta Pricing
