Humans are hardwired to understand and respond to archetypal images in a way that is entirely out of our control.
Marketing executives and Hollywood studios have long capitalized on this psychology ,using it to create inspiring
stories and profitable brands.
brand personality and your Superfan.
express your brand and magnetically attract your Superfan.
differentiate yourself from the pack.
I'm the founder of Bespoke Branding , a Personal Branding Agency.
I love supporting entrepreneurs and business owners to authentically level-up their business, stop worrying about who their ideal client is, and be 100% confident that the way they show up will attract the right clients.
Bespoke Branding has its foundation in psychology, so you can stop the guessing game and be clear on who you are and who you serve.
I have collaborated with some of the world's best graphic and advertising agencies, leading highly influential billion-dollar brands.
I created this methodology to give you a clear picture of your brand, be confident in who you serve, and take action with ease and grace, delivering magic along the way.
The 12 Fame Characters:
Lover
Good Guy/Girl Next Door
Caregiver
Hero
Explorer
Innocent
Magician
Outlaw
Performer
Sage
Creator
Ruler
The 12 Fame Characters:
Lover
Good Guy/Girl Next Door
Caregiver
Hero
Explorer
Innocent
Magician
Outlaw
Performer
Sage
Creator
Ruler