THE 12 FAME CHARACTERS

Find your Fame Character and invest in 1, 6 , or all 12 Fame Characters

Humans are hardwired to understand and respond to archetypal images in a way that is entirely out of our control.

Marketing executives and Hollywood studios have long capitalized on this psychology ,using it to create inspiring

stories and profitable brands.

The 12 Fame Character will help you get clarity around your

brand personality and your Superfan.

Each character is designed to help you create your brand personality and to help you build your audience.

This course will get deep into the specifics of each brand archetypes to

express your brand and magnetically attract your Superfan.

Find the secret to building tension. The science of tension is how you

differentiate yourself from the pack.

I'm the founder of Bespoke Branding , a Personal Branding Agency.

I love supporting entrepreneurs and business owners to authentically level-up their business, stop worrying about who their ideal client is, and be 100% confident that the way they show up will attract the right clients.

Bespoke Branding has its foundation in psychology, so you can stop the guessing game and be clear on who you are and who you serve.

I have collaborated with some of the world's best graphic and advertising agencies, leading highly influential billion-dollar brands.

I created this methodology to give you a clear picture of your brand, be confident in who you serve, and take action with ease and grace, delivering magic along the way.

The 12 Fame Characters:

Lover

Good Guy/Girl Next Door

Caregiver

Hero

Explorer

Innocent

Magician

Outlaw

Performer

Sage

Creator

Ruler

The 12 Fame Characters:

Lover

Good Guy/Girl Next Door

Caregiver

Hero

Explorer

Innocent

Magician

Outlaw

Performer

Sage

Creator

Ruler

THE 12 FAME CHARACTERS

BRAND BUILDING WITH PURPOSE & MEANING